Four out of five influencers do not indicate that their content is sponsored, denounces the EU. Around 360 content creators will be the subject of an investigation, specifies Brussels.
Marketing linked to influencers would have generated around 20 billion euros worldwide last year. French legislation adopted last year introduces a battery of measures against abuse, defining a legal status for influencers, and prohibiting the promotion of certain practices: cosmetic surgery, therapeutic abstention, sports betting, nicotine products, etc. While many successful influencers operate from abroad, such as in Dubai, the text intends to require them to take out civil insurance.