Frosta responds to consumer advice center's criticism of deceptive packaging. In the future, it will be immediately apparent when there is less content in a pack.
Frosta is clearly drawing attention to the change in the frozen product 8 herbs with the label “Less content than before” The change is part of the company’s “honesty offensive.” Whether on the list of ingredients, the indication of origin, the stated CO₂ footprint or the weight, the following applies: “No tricks, no secrets” Frosta also applies to the frozen provider's popular ready meals: ‘We just have different bag sizes and some products that sound similar. For example, there is chicken schnitzel and there was once curry s Schnitzel,’ explained marketing boss Sebastian Bernbacher. Despite the subjective impression of consumers, the content has not changed for years: � “and when we change something, we say so”