Google wants to minimize, up to eliminate, the use of third-party cookies in its Chrome navigation program. Privacy Sandbox is the initiative with which Big G wants to eliminate them.
Google, in the first quarter of 2024, will begin to reduce the collection of such items, so that 1% of Chrome users will leave fewer traces online. In July of this year, Google is expected to release the new version of its browser, a first step towards the novelty expected for 2024. In this, there will be more controls, to customize the settings on theCollection of data for advertising purposes.