The food sector confirms itself as the sector in which the greatest number of discount coupons is used. 2023 ended with 278.2 million discount vouchers distributed throughout the national territory, recording an 11% growth compared to 2022.
Overall 2023 also saw growth in the use of digital discount coupons, which increased by 45% in just one year, bringing this purchasing solution to 14.5% of the total transactions at the checkout. The overall volume of the sector thus reached 411.8 million euros, with an increase of 18 % compared to the previous year.