Ikea has tested a new payment method for the first time in a store in Dubai. Customers had to show Google Maps with the route they took to visit Ikea.
Depending on how long the journey was, the customers received a corresponding credit. The new concept could create an incentive to visit stores more frequently again. It remains to be seen whether the German branches will soon give it a try or even introduce this method.. "Time is money" is the motto of the Swedish furniture manufacturer. Therefore, in order to give something back to customers with long journeys, they can pay with money.