In 2030, tech giants will capture two-thirds of the French advertising market. Just ten years ago, they accounted for barely a quarter of advertising investments.
In 2030, the tech giants' share of the pie will have swelled by around 4 billion euros to reach 12 billion. On this horizon, four major platforms, Alphabet (Google, YouTube), Meta (Facebook, Instagram, WhatsApp), Amazon and ByteDance, parent company of TikTok, will further strengthen their domination by… This article is reserved for subscribers. You have 78% left to discover.