The French, number one in the sector, shows organic growth of 8.7% in 2023. The media, which exceeds its pre-pandemic levels, is today spared from several upheavals which are hitting players in the world hard.
The sector is driven by digital since its growth comes mainly from the rise of digital outdoor display (DOOH) JCDecaux like Clear Channel use data mining to allow, for example, a brand of raincoats to appear on screens as soon as it starts to rain.