K.S Bloom, whose real name is Souleymane Koné, was the most listened to francophone artist on YouTube in 2021 at only 26 years old. His songs have accumulated more than 100 million listens, including 57 million for the title Child of God alone.

He wants to "evangelize" his audience, mixing rap and coupé-décalé, French and nouchi (Ivorian slang) His music also appeals to countries with a Christian majority.