Justice sanctions illegal advertisements where stars promote wines or cocktails. These convictions, handed down by the Paris criminal court, are an additional episode in the long-term battle initiated by Addictions France.
In a first case, Moët Hennessy Diageo was fined 15,000 euros for an advertisement celebrating cooperation between Lady Gaga and the Dom Pérignon champagne house. Féfé notably used photos of the Marseille rapper SCH on its website and its Instagram account, presented as “co-creator” of one of the brand’s recipes.