Kiss "immortals" after selling the catalog. The idea of Pophouse, founded by ABBA's Björn Ulvaeus, is to keep Kiss in the public eye for "generations to come" There will also be a biopic, a documentary and any other "immersive" experiences related to the band.
The sale demonstrates that the music catalog market, inaugurated by Dylan in 2020 and imitated by other rock'senators' such as Bruce Springsteen and Paul Simon.