Large-scale retail sales volumes fell in 2023 - Business.com. In Italy there are 94 discount stores per million inhabitants, fewer than in Poland (128), Germany (115) and Spain (101), but more than in France (49) and the United Kingdom (27) In 2023, private label sales, including the discount channel, reached 25.4 billion (+7.2% annual average from 2019), equal to almost a third of the entire market, getting ever closer to the European average (38% of market share)