Loïc Prigent, fashion journalist, has become a reference in the luxury sector. In 2004, the journalist above all directed Signé Chanel which follows in five episodes the development of a Chanel haute couture show, from sketches by Karl Lagerfeld to sales to customers.
Between the two, it highlights, for the first time, a whole world unknown to the general public, that of workshop premieres and art artisans. They are under 30 and have chosen to become embroiderers, feather workers, shoemakers.