February starts with a level of reservations just below that of last summer. It is believed that with the Carnival holidays and the Mar del Plata anniversary party it will end up consolidating a good first fortnight.
But operators in the sector understand that for the second part, even when discounts begin to be applied to rents, there will be a "collapse" in occupancy. Until this Monday, 1,285,990 tourists arrived during January, 5.8% less than the same period in 2023, according to data from the municipal tourism body.