A new tool could help with the large number of online returns. A “virtual wardrobe” makes it possible to try things on online.
Return rates are particularly high when it comes to fashion. The tool is intended to support small and medium-sized companies in particular. Reducing the return rate is of great importance in online retail, as returns are associated with both high costs for companies and significant effort for consumers. For an accurate adjustment, users only need to enter their overall body size; all other measurements are calculated by the tool.