The former First Lady is, in fact, co-founder of a new company, called PLEZi Nutrition. The launch was made official by her during the 'Future of Everything Festival', organized by the Wall Street Journal.
The first product on the market is a fruit juice that contains less sugar than traditional ones. One of his strong points during Barack Obama's presidency was the 'Let's Move' campaign, a program aimed at ending childhood obesity. In 2010 'Healthy, Hunger-Free Kids Act' was passed, the law that created nutritional standards at the federal level in school canteens.