MK2 cinema chain in partnership with YouTube to offer screenings of YouTube videos. Aim is to encourage return of public to theaters, especially with younger audiences.
Six events are planned between now and the end of 2024, with a premiere scheduled for the Paradiso film festival at the Louvre Museum. 62% of 18-35 year olds say that watching content about a movie on YouTube would make them want to watch it, according to a study conducted by Ipsos in March 2023.. A first "test" experiment was conducted in 2022, the YouTube Club Sympa Cool, named after the channel of its host Ambroise Carminati.