Nasty shopping cart tricks: This is how customers are manipulated in the supermarket. echo24.de summarizes which nasty secret functions make the shopping cart a top seller.
The shape, design and handling of the carts alone are intended to encourage customers to reach for the shelf more often. Customers who push a shopping cart with a horizontal crossbar predominantly use the triceps - and, according to researchers, therefore adopt a rejection posture. However, the ergonomic handles prevent this - customers are quicker to reach into the shelf.