Nasty trap in the supermarket: That's why customers pay more for fruit and vegetables. Some customers choose the packaged fruits and vegetables out of habit.

However, only a few calculate the price per kilo. Consumers should weigh up the various options when shopping in order to choose the best and most cost-effective product for them. The price differences are often incomprehensible to the customer. Some products may be more expensive when packaged, meaning customerspay more for a smaller quantity. But there are also reasons why packaged products can be cheaper than unpackaged ones.