Nasty tricks in the supermarket: This is how customers are influenced by the shopping cart. echo24.de summarizes which nasty secret functions make the shopping carts a top seller.
The shape, design and handling of the carts alone are intended to encourage customers to reach for the shelf more often. Customers who push a shopping cart with a horizontal crossbar predominantly use the triceps - and, according to researchers, therefore adopt a rejection posture. However, the ergonomic handles prevent this - customers are quicker to reach into the shelf.