New survey of the most popular supermarkets: Kaufland crashes, winner jumps from 11 to 1. Over 1,000 customers voted: A supermarket is the clear favorite of Germans.
Six supermarkets achieved a “good” quality rating in the rankings – Rewe wins. However, none of the supermarkets can really score points when it comes to prices. Despite the negative price aspect, many consumers prefer to go to the supermarket instead of the discounter. 58 percent of the survey stated that they were willing to pay more for high quality food.