New survey on the most popular supermarkets: Kaufland crashes, winner shoots from 11 to 1. Rewe is particularly popular among supermarkets because of the high quality of food.
Although consumers are quite satisfied with the quality of the food, especially its freshness and taste, there is still room for improvement in prices. According to the survey, nearly 58 percent are willing to spend more money on high-quality food than discounters because they see the products as a clear advantage. However, the German Institute for Service Quality points out that easy accessibility plays an important role.