New vegan product causes a stir – even vegans hesitate: “I find it disrespectful”. Austrian company launches vegan octopus alternative.

“The Kraken - inspired by octopus, based on mushroom protein and made with love.” For 5.99 euros you get a pack with three “tentacles” weighing 35 grams each. It remains to be seen whether the product also tastes good, as no reviews have been left on the website yet. The question of whether replacement products are justified is controversially discussed.