On video, Marc Jacobs' burning birthday cake has millions of views. In it, he appears in a New York apartment, and blows on a cake garnished with 40 candles.
“I almost thought you were going to put out the fire with the bag,” writes a user under the video. The buzz generated by this video offers the label visibility on the spring-summer 2024 collection. The photos highlight several celebrities, such as the 70-year-old Cindy Fanning and Lila Moss.