The French online advertising market has practically maintained its growth rate in 2023. Videos broadcast on social networks stand out, with a 17% growth in advertising distributed through these channels.
The overall market is tightening even more around the web giants, the trio Google, Amazon and Meta, whose market share now reaches 68%, or 6.3 billion euros. The States General of Information, launched in October 2023 to reflect on the economic models of the media sector, could nevertheless change the situation, by attempting to rebalance advertising revenue.