Publicis to pay $350 million for its role in the crisis in the United States. All states as well as several US territories will receive a share of this sum.
California to receive the largest amount ($34 million), according to the decision. Publicis Health subsequently indicated, in a press release, that the activities concerned had been carried out by the Rosetta agency, purchased in 2011 and closed ten years ago. More than 700,000 people died between 1999 and 2022 from an overdose linked to taking opiates, obtained on prescription or illegally.