Two entrepreneurs decided to take advantage of the situation in the market to buy cheaply, and after purchasing land in Tel Aviv at a floor price, they explain: "Whoever can buy, now is the time. Many contractors must minimize damage.".

Two developers decided not to sit on the fence, went to a tender in Neve Tzedek and won 370 square meters of land at NIS 18 million, with an assessment price of NIS 27 million. They estimate that within 18 months they will receive a building permit, and until then prices will only skyrocket.