Perfume is in the air, the historical boom of "emotions for ourselves" fragrances - Beauty and Fitness. No longer a signature that leaves its trail but an element in the search for our well-being.
The fragrance market is experiencing an extraordinary surge, with a +13% in 2023. In the fragrance sector there is now a path towards sustainability, for example with all the packaging and bottle refills, and then there is the great driver of natural perfumes.