The announcement of King Charles III's cancer begins a new era in Buckingham Palace's communications strategy. Philippe Moreau-Chevrolet, communications consultant and professor of communications at Sciences Po, gives his analysis of the palace's strategy.
“It’s historic, the king admits that he has a body, that he can die, and no longer hides it,” he says. ‘We no longer ask our leaders to be invulnerable but to be honest and honest,’ he adds.