Florence-based brand Avavav has shaken up the codes of fashion shows. For its fall-winter 2024 collection, guests have something to prevent the models from moving forward correctly.

The further the parade goes, the more the ground turns into trash. The idea behind this parade is above all to highlight the gratuitous hatred, and sometimes the excess of enthusiasm, which sweeps across social networks. On social networks, the very strong images and videos of the parade are opening the debate.