Recognize animal cruelty on social media – and react correctly. Of the 873 posts viewed, 235 posts were classified as questionable.
Around one in four posts on platforms such as Facebook, Instagram, TikTok and YouTube depicted animal suffering. Experts differentiate between three forms of animal suffering: Clear animal suffering, which is expressed through brutal violence against animals. Suspected animal suffering in which animals are not kept in a species-appropriate manner. Non-respectful treatment of animals, where the animals are staged in unnatural situations.