Drugstore chain Rossmann will increasingly rely on electronic price tags in the future. One click is all it takes for the current prices to be transmitted by radio.
The advantage is that the time required for price changes is much lower than for classic paper shelf labels. Digital price tags are also ideally suited to increase prices at the push of a button – "but those responsible in the trade like to conceal this," one consumer expert says. Consumers can hardly recognize inflated prices, the Hamburg consumer advocates explain on their website.