For some products it is worth choosing the cheaper own brand. The packaging can help with the decision.
If you look closely, there are differences between expensive branded products and cheaper own brands. The price differences between the brand and the own brand are significant – for milk even up to one euro per liter. For example, according to the product name, the “Prinzenzen” contains a list of ingredients, while the Aldi product contains a cocoa cream filling. “The chocolate is missing from the filling, in this case is “Prince Roll”,” said consumer advocate Sabine Holzäpfel. Therefore, the consumer advocate said, the higher quality product with higher quality ingredients, which is Aldi’s cheaper, contains a higher quality ingredient than the branded product with pure rapeseed butter.“Servicezeit” broadcast on March 18th, some supermarket products were examined in more detail. Two brand detectives supported the TV team in identifying similarities between expensivebranded products and cheap own brands from Edeka.