The plan had been saving for more than a year, since speculation began with Taylor Swift's 2023 South American tour. On Tuesday, the screen was placed on the ticket page an hour before the sale opened on computers and cell phones at home and in that of friends who were part of the operation.

The last tickets for Taylor Swift were literally sold out in front of our noses. It was a day of frantic calls and messages. First, photos of where in the row the doll is. Then, the third date, as the sun went down and closer in line, negotiating quasi-stock market prices.