The University of Melbourne dedicates a multidisciplinary conference to the Swift phenomenon. The conference dubbed it "Swiftonomics", or the economic impact of Taylor Swift's tours on cities.
Certain Taylor Swift songs could help with cardiac resuscitation, according to several researchers. “She has accumulated such power and influence, I think it is unprecedented in the (music) industry,” notes the academic. ‘We can learn a lot from her, but we also need to think critically’