Only 17% of French people are aware of digital terrestrial radio, or DAB+ (acronym for Digital Audio Broadcasting) Starting this week, this new technology is launching a first communication campaign. Supported by the Ministry of Culture, it is available via posters in the Paris metro and several large French cities.
A website has just been created in order to answer all listeners' questions about this method of broadcasting in digital quality and completely free. With 556 radios available, the offer is vast. Digital already represented more than 70% of listening to all radio stations in the English market.