The 'Massimo Pasquini' award is assigned to the actor Leonardo Pieraccioni. The twelfth edition of the award will be staged on Wednesday 13 March in Florence on the stage of the Circolo Teatro del Sale.

Il Magnifico is enriched with two new ambassadors: Svitlana Shchegrykovych, responsible for imports into Ukraine of Fozzy Group and Paola Mencarelli, creator and artistic director of Florence CocktailWeek. The 'Heroic Producer' award dedicated to Chef Fabio Picchi will be awarded to Valeria BruniGiordani of Fattoria il Palazzo in Bruscoli.