The Ail campaign 'A future without blood cancers' is underway. Launching in May, it intends to incentivize support for the fight against these cancers.
Ail is the Italian Association against Leukemia, lymphoma and myeloma, dedicated to 5 per thousand. In 2021, around 180 thousand people wanted to allocate 5% of their tax returns to the Ail and its 16,000 volunteers who fight against blood cancers every day. The campaign commercial sees patients taking back possession of their lives, reaching their goals wearing hospital gowns.