The croissant is the king of snacks, consumption in 2023 grows by 4.3% - Business. In August 2023 sales in volume reached 39, 4 million kg, up by +4.3%.
Snacks are consumed by 8 out of 10 Italians (83%), with 55% eating them at least 1-2 times a week. Every year an average of 8-10 new snacks are launched on the market; a sector characterized in the last 15 years also by a nutritional improvement.