Romance novels have been experiencing an upswing for a long time. With the “Twilight” series, romance was fully established among book publishers and among readers.
Young women are also the ones who have helped the genre achieve its current boom. Romantasy has long been considered the genre of the moment on TikTok. The videos known under the BookTok label have aroused many young people's interest in reading, but have also influenced the book market. Some books that became bestsellers on BookTok are now also being made into films. However, the genre is not free from criticism. For example, the idea that a romantic relationship is a woman's highest goal in life. And “the books are not freefrom kitsch anyway,” writes Spiegel Spiegel The longing for romantic identification has become a market force. That is why the books are so sought-after by young people. That's what makes them want to escape everyday life with fantasy.