The most successful musician in the world came to cheer on her partner Travis Kelsey, who won the victory with his Kansas City Chiefs team. Sales of the team's merchandise, especially shirts with Kelsey's number, increased by 400%.
Not everyone is happy with Swift's presence on the court and some claim that it is a distraction. Many fans took issue with the coverage of her arrival in Shellak and tennis legend Andy Murray sarcastically tweeted "Congratulations to Taylor Swift on winning the Super Bowl. Outstanding performance."