The 1960s continue to fuel the imagination of many contemporary designers. Gherardo Felloni, Roger Vivier's creative director, also wanted to take a journey back to those years, looking at the psychedelic geometries of the Op Art movement.

Among the celebrities who attended the presentation were Naomi Campbell, as well as Juliette Binoche, Rossy De Palma, Eva Green, Paris Jackson, and Catherine Deneuve. The new Viv' Choc bag is the protagonist, in monochromatic versions of black and white, in smooth, inlaid leather, in tweed.