The Italian Flowers brand is born for national productions - Agricultural World. A flower composed of three petals in green, white and red, with the writing 'Excellence from national producers': it is the new Fiori Italiani brand promoted by Coldiretti and Affi.
The first load with the new brand, thousands of violet stems and eucalyptus fronds produced in the greenhouses of Versilia (Lucca), has already arrived in the Netherlands. There are around 27,000 horticultural companies in Italy, "of which 13 thousand exclusively produce cut flowers"