After the craft brewery phenomenon, Mar del Plata is establishing itself as a benchmark in gin production. It was only in 2021 that an ordinance enabled it: before it was prohibited and not even the Municipality knows why.
The gin industry gave rise to the "fasón" modality: in the stills of Kalmar today recipes are made for 34 brands, many very well known. Since the ordinance, there are 19 labels in the city, one with its own imprint, and many awarded.