Lego sends the product from Germany at no cost, to correct a factory defect. But when it arrives in the country, you have to start paying and the bureaucracy requires very cumbersome procedures.
The objective is discouraged and there is a risk that the insignificant merchandise will be returned to their country of origin. The reason for the event is pure entertainment - but its ridiculousness is also symptomatic of what is already a natural possibility in a normal country, writes Ruben Navarrette. The company's after-sales service has been started to prevent finishing of products.