1 in 3 women are embarrassed to talk publicly about their periods and 25% of men are not comfortable discussing this topic. In Italy, from 1 January 2024 the Tampon Tax, i.e.
the VAT rate that applies to tampons, went from 5% to 10%, putting the spotlight back on the issue of so-called Period Poverty. The monthly expense for the purchase of sanitary pads reaches the cost of around €10 per month per person and is considered very high for very young girls (30%).