Almost half of the tourists who come to Israel are exposed to this word for the first time and also roll it on the tongue. The most recommended attraction for tourists according to the Israeli public is a tour of Old Jerusalem, with 43%.

In second place is the experience of floating in the Dead Sea with 22% and in third place is watching the sunrise from Masada with 11%. 18% suggest not to be moved by the fact that Israelis are sometimes noisy and rough but full of warmth and love.