The Colomba is the Easter dessert par excellence, a must on the table together with the chocolate egg, and synonymous with Made in Italy excellence. Last year the overall production of the Colomba was 23,443 tonnes equal to 96.1 million euros.
Almost half of consumers (49.9%) choose those from the branded industry, with a particular predilection on the part of Generation Z, while one in five (20.7%) prefers artisanal production. The traditional Colomba recipe is in fact appreciated by 65.3% of the population.