New residential district in the city of Acre is confident in its abilities to attract a new population. Will the marketing of the neighborhood be successful, or will the name "Acre" scare new buyers from coming to it? As a case study examines the project of the Shovel Group, which is building in the neighborhood and decided not to hide the fact that it is in Acre.
The neighborhood is expected to house about 30,000 new residents in 8,000 housing units and will also contain about 380 dunams of an industrial, employment and commercial area.