A new attraction in New York recreates the iconic photo of the workers at Rockefeller Center. "The Beam" elevates visitors on a metal beam.
It is a tribute to the photo "Lunch on a Skyscraper" . Eleven workers rest, have lunch and smoke on a steel beam with New York City at their feet. In black and white, the 1932 photo "went viral" long before the Internet existed and, from the Great Depression to the present day, it is a historical, social and cultural icon.