Unusual new concept aims to save Sparkasse branches. The Sparkasse is courting Gen Z customers in order to counteract the decline in branches.
“We have banking equipment at eye level” can be read on the homepage of the new Sparkasse branch “maxxs” The new branch of Sparkasse Hersfeld-Rotenburg in Bad Hersfeld in eastern Hesse has been open for a few weeks. In 2022 there were only 20,446 branches at private and cooperative banks as well as savings banks and state banks.